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One Direction Announces 3rd Fragrance

The British boy band will launch its third fragrance before summer's end.

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By: Jamie Matusow

Editor-in-Chief

The British boy band, One Direction, has announced its third fragrance – You & I, after their hit single.

Band member Liam Payne said this about it in a video online: “We’ve worked really hard on it, we tried to find a scent that we all liked, and we worked really hard on the packaging and the bottle.”

The band’s first fragrance, One Moment, launched in Fall 2013 and broke records for the fastest-selling scent. The second, That Moment, launched last May.

We can expect to see You & I launch by the end of summer.

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